[CT436]: Add Week 2 lecture materials & notes

year4/semester1/CT436: Advanced Professional Skills/notes/CT436-Notes.tex

@@ -20,6 +20,7 @@
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+\usepackage{amsmath}
 
 \usepackage{microtype}      % Slightly tweak font spacing for aesthetics
 \usepackage{multicol}
@@ -127,6 +128,17 @@ Each team will maintain an online portfolio documenting their journey \& linking
 \end{itemize}
 \end{multicols}
 
+\subsection{Expected Module Deliverables}
+Exact details \& order for the following are still to be finalised, but will largely follow previous years:
+\begin{itemize}
+    \item   Portfolio: for documenting the project, meetings, showing how ideas have advanced. (15\%).
+    \item   Video (25\%).
+    \item   Product brochure, QVP (Quantified Value Proposition), \& (customer) Persona(e) (20\%).
+    \item   EI Template (Basic Business Plan) (30\%).
+    \item   Submit video to EI student Entrepreneur awards (5\%).
+    \item   Attendance (5\%).
+\end{itemize}
+
 \section{Innovation}
 \textbf{Innovation} consists of using new technology \& new ways of thinking to add value to an existing idea or
 product and to make substantial changes in society.
@@ -171,11 +183,16 @@ It requires knowledge, it requires focus, and it often requires integrity.
 \textbf{Entrepreneurship} is the formation of a new venture that produces a product or offering that creates some value to 
 make it economically sustainable.
 It has the ability to improve standards of living \& create wealth.
-\\\\
+
+$$
+\text{Innovation} = \text{Invention} \times \text{Commercialisation}
+$$
+
 In contemporary markets, entrepreneurs act as innovators or developers who identify \& capture opportunities, transform 
 the opportunities into merchandisable concepts, create value through multiple stakeholders \& resources, and take risks 
 while seeking rewards for their ventures \& efforts.
 
+
 \subsection{What do you need to start a successful new venture?}
 \begin{enumerate}
     \item   Idea.
@@ -227,11 +244,119 @@ Good entrepreneurial business ideas are:
             \end{itemize}
 \end{enumerate}
 
+\begin{figure}[H]
+    \centering
+    \includegraphics[width=0.8\textwidth]{images/entrepreneurial_process.png}
+    \caption{The Entrepreneurial Process}
+\end{figure}
 
+\begin{figure}[H]
+    \centering
+    \includegraphics[width=0.8\textwidth]{images/existing_vs_innovation.png}
+    \caption{``Existing Business'' Model vs Innovation-Based ``New Business'' Model}
+\end{figure}
 
+\subsection{Can Entrepreneurship be Taught?}
+Entrepreneurship is:
+\begin{itemize}
+    \item   \textbf{Accessible:} it is not something that is available only to a gifted few.
+    \item   \textbf{Learnable:} it consists of a number of fundamental skills that can be taught \& learned.
+    \item   \textbf{Based on valuing unique products:} its goal is to make something new \& valued.
+    \item   \textbf{Built on fundamental concepts:} it consists of basic principles which improve your chances of 
+            success.
+    \item   \textbf{Best learned through Apprenticeship:} best learned when theory is combined with apprenticeship-style 
+            training.
+\end{itemize}
 
+\subsection{Teamwork}
+Teams have a collective I.Q.
+In general, good teams all share these two qualities:
+\begin{itemize}
+    \item   Members speak in roughly the same proportion, i.e. ``equality in distribution of conversational turn-taking''.
+    \item   Members all have high ``average social sensitivity'', i.e. skill at intuiting how others felt based on their 
+            tone of voice, their expressions, \& other non-verbal cues etc.
+\end{itemize}
 
+\subsubsection{Psychological Safety}
+In her TEDx talk, Edmondson offers three simple things individuals can do to foster team psychological safety:
+\begin{itemize}
+    \item   Frame the work as a learning problem, not an execution problem.
+    \item   Acknowledge your own fallibility.
+    \item   Model curiosity \& ask lots of questions.
+\end{itemize}
 
+To measure a team's level of psychological safety, Edmondson asked team members how strongly they agreed or disagreed with
+these statements:
+\begin{itemize}
+    \item   If you make a mistake on this team, it is often held against you.
+    \item   Members of this team are able to bring up problems \& tough issues.
+    \item   People on this team sometimes reject others for being different.
+    \item   It is safe to take a risk on this team.
+    \item   It is difficult to ask other members of this team for help.
+    \item   No-one on this team would deliberately act in a way that undermines my efforts.
+    \item   Working with members of this team, my unique skills \& talents are valued \& utilised.
+\end{itemize}
+ 
+\subsection{EI Business Plan}
+\subsubsection{Product or Service}
+\begin{itemize}
+    \item   \textbf{Product or service:} What is the company proposing to do and what problem does it solve?
+            Can you describe the products/services it will offer?
+            How is this different to what is currently available on the market or how does it improve a current product?
+    \item   \textbf{Future plans:} Are there plans to develop the product(s) or service(s), or add new product(s) or 
+            service(s) in the future?
+            How advanced is the project idea/business?
+            How much work is required  to take the project to the next stage?
+\end{itemize}
+
+\subsubsection{Marketing}
+\begin{itemize}
+    \item   \textbf{Market Research:} Describe how the market research was carried out \& give examples. 
+            Describe the market size \& number of possible customers.
+    \item   \textbf{Customers:} Who are your customers?
+            How do you know they are interested in your products and what their spending behaviours are?
+            What are their needs/wants? 
+            What is your unique selling point?
+    \item   \textbf{Market trends or issues:} Describe trends or key issues anticipated in the market that may affect
+            the marketplace.
+    \item   \textbf{Competitors:} Who are the competitors and what are their strengths \& weaknesses?
+\end{itemize}
+
+\subsubsection{Intellectual Property}
+\begin{itemize}
+    \item   \textbf{Intellectual Property:} Have you legally protected your product/service to date?
+            Are you aware of any other patents, trademarks, or copyright issues with your product?
+    \item   \textbf{People:} What is the potential for employment in Ireland in this company?
+\end{itemize}
+
+\subsection{Creativity}
+\textbf{Creativity} is anything that is new, useful, or surprising.
+Artistry is not a necessary condition for creativity.
+When engaging in creative problem-finding \& solving, it is important you consider:
+\begin{itemize}
+    \item   \textbf{Relevance:} the degree to which your solution actually solves the problem.
+    \item   \textbf{Value:} importance to the customer (or to the creator).
+    \item   \textbf{Novelty:} originality.
+\end{itemize}
+
+\subsubsection{Combinational Creativity}
+A common misconception is that creativity cannot be cultivated, and that instead some lucky people have an innate sense of
+creativity.
+Creative people are often seen as a rarity: smart, curious, \& able to look at the world with fresh eyes.
+According to classical psychology research, there are three main types of creativity:
+\begin{itemize}
+    \item   \textbf{Exploratory:} generating new ideas within a given space.
+    \item   \textbf{Transformational:} ignoring fundamental rules to come up with potentially impossible but highly creative
+            ideas.
+    \item   \textbf{Combinational Creativity:} combining old ideas to come up with something new.
+\end{itemize}
+
+The \textbf{cone of plausibility} is a useful tool in exploring possibilities.
+\begin{figure}[H]
+    \centering
+    \includegraphics[width=0.8\textwidth]{images/cone.png}
+    \caption{Cone of Plausibility}
+\end{figure}
 
 
 \end{document}