[CT436]: Add Week 3 lecture materials + partial notes

year4/semester1/CT436: Advanced Professional Skills/notes/CT436-Notes.tex

@@ -358,5 +358,107 @@ The \textbf{cone of plausibility} is a useful tool in exploring possibilities.
     \caption{Cone of Plausibility}
 \end{figure}
 
+\section{Idea Generation Techniques}
+A process for generating ideas generally follows the flow of:
+$$
+\text{Define your problem } \rightarrow \text{Agree judging criteria } \rightarrow \text{Set restrictions}
+$$
+
+The problem is often to know what the problem is:
+\begin{itemize}
+    \item   Rephrase the problem.
+    \item   Expose \& challenge assumptions.
+    \item   Find multiple perspectives.
+\end{itemize}
+
+\begin{center}
+    \textbf{R}esearch, \textbf{I}nsight, \textbf{G}enerate Ideas, \textbf{H}one, \textbf{T}est.
+\end{center}
+
+\subsection{The ``How, Wow, Now'' Framework}
+The \textbf{``How, Wow, Now'' framework} works best in groups where people feel able to express their 
+opinions freely, and creativity is the result of the group dynamic.
+Usually, each step would be done as a single group or several smaller groups using a whiteboard, post-it notes,
+on an online collaboration tool such as GroupMap.
+However, if you want to avoid ``groupthink'' or peer pressure, you can brainstorm ideas individually in the 
+first instance and then combine them to get the complete picture.
+\\\\
+The steps to create a ``How, Wow, Now'' matrix are as follows:
+\begin{enumerate}
+    \item   \textbf{Scope:} define the scope \& the objectives of the ``How, Wow, Now'' session.
+    \item   \textbf{Brainstorm:} gather ideas from the group.
+    \item   \textbf{Group:} collate \& consolidate ideas.
+    \item   \textbf{Position:} assess the originality \& ease of implementation \& position on the matrix.
+    \item   \textbf{Vote:} vote on the ideas you feel are most important.
+    \item   \textbf{Share:} share the outcomes with relevant stakeholders.
+\end{enumerate}
+
+\begin{figure}[H]
+    \centering
+    \includegraphics[width=\textwidth]{images/howwownowmatrix.png}
+    \caption{Example ``How, Wow, Now'' Matrix}
+\end{figure}
+
+\subsection{The Process of IDEO}
+$$
+    \text{Understand} \rightarrow \text{Observe} \rightarrow \text{Visualise} \rightarrow \text{Evaluate} \rightarrow \text{Implement}
+$$
+\begin{enumerate}
+    \item   \textbf{Understand} the market, the client, the technology.
+    \item   \textbf{Observe} what confuses, what is hated, what is not satisfied.
+    \item   \textbf{Visualise:} roleplay, storyboard, build an early stage prototype.
+    \item   \textbf{Evaluate:} plan on several prototypes, concurrent engineering.
+    \item   \textbf{Implement:} verify the final product works, commercialise, market.
+\end{enumerate}
+
+\subsection{The 5-Step Creative Process}
+Creativity is a process that can be developed \& improved:
+\begin{enumerate}
+    \item   \textbf{Objective Finding:} stay focused on the ideal state you want to create, rather than just the
+            solution to the problem.
+            Identify what you want to happen when you solve the problem.
+            \begin{itemize}
+                \item   What are all of the problems that you would need to be solved for that ideal state to   
+                        come true?
+                \item   What solutions would you need to get for each of those problems?
+                \item   Where can you find those solutions?
+            \end{itemize}
+
+            It is important \& useful to differentiate between the problem you are trying to solve and the 
+            outcome that you are trying to achieve.
+
+    \item   \textbf{Data Gathering:} the search for insight starts with the exercise of data collection and ends
+            with the exercise of deciding which data is vital, interesting, \& insightful.
+            \begin{itemize}
+                \item   What is the recent history of this problem?
+                \item   What has made it a problem?
+                \item   Who are the people who will benefit from this solution?
+                \item   What has been successful to this point and why?
+                \item   What has failed to this point and why?
+                \item   What hasn't been tried to this point and why?
+                \item   What are the obstacles that stand in your way?
+                \item   What obstacles might arise?
+                \item   What are the restrictions inherent to this problem?
+                \item   How do you want people to feel when they experience the solution?
+            \end{itemize}
+
+    \item   \textbf{Problem Design:} after identifying objectives \& gathering data, determine whether the 
+            original problem is still the right problem to solve.
+            Ask yourself ``will solving this problem lead to my objective?''; if so, move to the ideation stage,
+            otherwise alter the problem or design a new one.
+
+    \item   \textbf{Ideation:} don't solve the problem during ideation; generate as many possibilities as possible
+            and leave the judgement of those possibilities for the next stage.
+
+    \item   \textbf{Selection:} be very specific about what constitutes a solution to your problem and be 
+            ruthless in determining which ideas meet those criteria.
+            \begin{enumerate}[label=\roman*.]
+                \item   Identify selection criteria, e.g. ``The solution will work if it...''.
+                \item   Improve potential ideas. Every possible solution must be actionable.
+                \item   Apply the selection criteria. Be merciless when choosing the solution.
+            \end{enumerate}
+\end{enumerate}
+
+Each step is critical in developing innovative solutions.
 
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