238 lines
8.3 KiB
TeX
238 lines
8.3 KiB
TeX
%! TeX program = lualatex
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\documentclass[a4paper,11pt]{article}
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% packages
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\usepackage{censor}
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\StopCensoring
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\usepackage{fontspec}
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\setmainfont{EB Garamond}
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% for tironian et fallback
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% % \directlua{luaotfload.add_fallback
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% % ("emojifallback",
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% % {"Noto Serif:mode=harf"}
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% % )}
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% % \setmainfont{EB Garamond}[RawFeature={fallback=emojifallback}]
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\setmonofont[Scale=MatchLowercase]{Deja Vu Sans Mono}
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\usepackage[a4paper,left=2cm,right=2cm,top=\dimexpr15mm+1.5\baselineskip,bottom=2cm]{geometry}
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\setlength{\parindent}{0pt}
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\usepackage{fancyhdr} % Headers and footers
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\fancyhead[R]{\normalfont \leftmark}
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\fancyhead[L]{}
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\pagestyle{fancy}
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\usepackage{microtype} % Slightly tweak font spacing for aesthetics
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\usepackage{multicol}
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\usepackage[english]{babel} % Language hyphenation and typographical rules
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\usepackage{xcolor}
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\definecolor{linkblue}{RGB}{0, 64, 128}
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\usepackage[final, colorlinks = false, urlcolor = linkblue]{hyperref}
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% \newcommand{\secref}[1]{\textbf{§~\nameref{#1}}}
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\newcommand{\secref}[1]{\textbf{§\ref{#1}~\nameref{#1}}}
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\usepackage{changepage} % adjust margins on the fly
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\usepackage{minted}
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\usemintedstyle{algol_nu}
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\usepackage{pgfplots}
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\pgfplotsset{width=\textwidth,compat=1.9}
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\usepackage{caption}
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\newenvironment{code}{\captionsetup{type=listing}}{}
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\captionsetup[listing]{skip=0pt}
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\setlength{\abovecaptionskip}{5pt}
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\setlength{\belowcaptionskip}{5pt}
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\usepackage[yyyymmdd]{datetime}
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\renewcommand{\dateseparator}{--}
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\usepackage{enumitem}
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\usepackage{titlesec}
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\author{Andrew Hayes}
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\begin{document}
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\begin{titlepage}
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\begin{center}
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\hrule
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\vspace*{0.6cm}
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\censor{\huge \textbf{CT436}}
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\vspace*{0.6cm}
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\hrule
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\LARGE
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\vspace{0.5cm}
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Advanced Professional Skills
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\vspace{0.5cm}
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\hrule
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\vfill
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\vfill
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\hrule
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\begin{minipage}{0.495\textwidth}
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\vspace{0.4em}
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\raggedright
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\normalsize
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Name: Andrew Hayes \\
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E-mail: \href{mailto://a.hayes18@universityofgalway.ie}{\texttt{a.hayes18@universityofgalway.ie}} \hfill\\
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Student ID: 21321503 \hfill
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\end{minipage}
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\begin{minipage}{0.495\textwidth}
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\raggedleft
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\vspace*{0.8cm}
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\Large
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\today
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\vspace*{0.6cm}
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\end{minipage}
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\medskip\hrule
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\end{center}
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\end{titlepage}
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\pagenumbering{roman}
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\newpage
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\tableofcontents
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\newpage
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\setcounter{page}{1}
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\pagenumbering{arabic}
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\section{Introduction}
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\subsection{Lecturer Contact Information}
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\begin{itemize}
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\item Dr. Owen Molloy (\href{mailto://owen.molloy@universityofgalway.ie}{\texttt{owen.molloy@universityofgalway.ie}}
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\end{itemize}
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\subsection{Group Project}
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\begin{itemize}
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\item Groups of 3 -- 5.
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\item Work on an idea that your team is excited about.
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\item Take the ideation \& team formation phase very seriously: it can greatly determine your experience
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within the class.
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\item If you find that your idea hits a dead-end, do not be afraid to pivot mid-way through the semester.
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\end{itemize}
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Each team will maintain an online portfolio documenting their journey \& linking with or containing their deliverables:
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\begin{multicols}{2}
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\begin{itemize}
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\item Idea generation.
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\item Market segmentation / analysis.
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\item End-user profiling.
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\item Customer persona.
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\item Lifecycle use case.
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\item Quantified value proposition.
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\item Product brochure.
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\item Business model canvas / business plan.
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\item Video (which will be submitted to EI Student Entrepreneur Awards).
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\end{itemize}
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\end{multicols}
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\section{Innovation}
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\textbf{Innovation} consists of using new technology \& new ways of thinking to add value to an existing idea or
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product and to make substantial changes in society.
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Innovation = Invention $\times$ Commercialisation.
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\subsection{Four Misinterpretations of Innovation}
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\begin{enumerate}
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\item \textbf{Innovation $\neq$ Invention}: An invention is a creative idea while an innovation makes that idea
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feasible and turns it into a product or service that satisfies the customer's needs.
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\item \textbf{Innovation $\neq$ New Products and/or Services}: Innovation has rightly been associated with many
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cases of new product development.
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However, innovation can concern other new developments such as new markets or new marketing methods.
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\item \textbf{Innovation $\neq$ Original}: Innovation often builds on old existing ideas \& resources.
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\item \textbf{Innovation $\neq$ One-Off Inspiration}: Unlike the one sudden flash of inspiration, innovation
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is a gradual process that takes place over a period of time (or incubation).
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\end{enumerate}
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\subsection{Sources of Innovation}
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Innovators are generally attentive to changes which give them clues to what opportunities may come in future.
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Would-be innovators must also go out and look, ask, \& listen.
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Above all, innovation is \textit{work} rather than \textit{genius}.
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It requires knowledge, it requires focus, and it often requires integrity.
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\begin{figure}[H]
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\centering
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\includegraphics[width=0.6\textwidth]{images/druckers_sources_of_innovation.png}
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\caption{Drucker's Sources of Innovation}
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\end{figure}
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\subsection{Types of Innovation}
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\begin{itemize}
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\item \textbf{Invention:} Totally new product, service, or process.
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\item \textbf{Extension:} New use or different application of an already existing product, service, or process.
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\item \textbf{Duplication:} Creative replication of an existing concept.
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\item \textbf{Synthesis:} Combination of existing concepts \& factors into a new formulation or use.
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\end{itemize}
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\section{Entrepreneurship}
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\textbf{Entrepreneurship} is the formation of a new venture that produces a product or offering that creates some value to
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make it economically sustainable.
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It has the ability to improve standards of living \& create wealth.
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\\\\
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In contemporary markets, entrepreneurs act as innovators or developers who identify \& capture opportunities, transform
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the opportunities into merchandisable concepts, create value through multiple stakeholders \& resources, and take risks
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while seeking rewards for their ventures \& efforts.
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\subsection{What do you need to start a successful new venture?}
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\begin{enumerate}
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\item Idea.
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\item Team.
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\item Process.
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\end{enumerate}
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Good entrepreneurial business ideas are:
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\begin{enumerate}
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\item \textbf{Market-Driven:}
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\begin{itemize}
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\item Solve a problem.
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\item Find a market need.
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\item Customer-focused, not product-driven.
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\item Targets an identified sizeable market segment.
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\end{itemize}
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\item \textbf{Feasible:}
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\begin{itemize}
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\item Attractive: there is a demand.
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\item Achievable: it can be done.
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\item Durable: it lasts.
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\item Value-Creating: it is worth something.
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\item Safe.
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\item Affordable.
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\end{itemize}
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\item \textbf{Unique:}
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\begin{itemize}
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\item Faster/Better/Cheaper.
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\item Differentiated (vs. commodity).
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\end{itemize}
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\item \textbf{Fundable:}
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\begin{itemize}
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\item Revenue stream.
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\item Management risk.
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\item Sustainable: market exists with frequency of purchase.
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\item Scaleable or replicable.
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\item Barriers to entry.
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\item Growth potential.
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\item Product pipeline.
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\item Exit plan.
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\item Innovative.
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\end{itemize}
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\item \textbf{Innovative:}
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\begin{itemize}
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\item Invention: totally new product/service/process.
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\item Extension: new use or different application of an already existing product/service/process.
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\item Duplication: creating a replication of an existing concept.
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\item Synthesis: combining existing concepts and/or factors into new formula for use.
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\end{itemize}
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\end{enumerate}
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\end{document}
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