[CT436]: Add audio for video

year4/semester1/CT436: Advanced Professional Skills/video/Assignment 1: Portfolio & Idea Generation.md

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+# Idea Generation
+Team Name: Settled
+
+## The problem we want to solve
+Property management is challenging, and landlords and tenants need better communication. There is a lack of transparency, trust, and streamlined processes in the rental market, leading to inefficiencies and frustrations for both parties.
+It is difficult to find rental housing, with listing fragmented across various different platforms.
+It is difficult for landlords to vet potential tenants and even more difficult for tenants to vet potential landlords.
+With housing in Ireland now being more difficult to come by than ever, there is an increasing number of rental scams that prey off of people's desperation to find accommodation, particularly targeting people trying to immigrate to Ireland.
+While the current tight regulations on rental properties can help to protect tenants, the complex natures of these laws makes it hard to tell when they are being broken, both for landlords who may accidentally be violation of these laws and for tenants who may be subject to a landlord who is deliberately breaking these laws.
+This exact issue happened to one of our team members a year or two ago:
+his landlord had maliciously increased rent beyond what was legal in the rent pressure zone in which the house was located, and was attempting to illegally increase the rent further by threatening an unlawful eviction.
+As neither our team member nor his housemates were well-versed in rental law, it was exceedingly difficult for them to identify that what was happening was illegal and for them to take steps to seek legal protection and redress.
+
+### Criteria used to judge a potential solution
+Any potential solution generated by our idea generation techniques will have to fulfill the following criteria to be considered a viable solution:
+ - Full life-cycle management of property rentals and management, from advertising the property, to lease-signing, to day-to-day maintenance, to returning the deposit at the end of the lease.
+ - Rapid and consistent communication between landlords and tenants.
+ - Protection for both parties from bad landlords or tenants through increased transparency.
+ - Provision of information on landlord/tenant regulations.
+ - Easy for landlords to follow legal regulations and comply with rental laws.
+
+## Products / processes that we want to improve on
+### Existing Products
+- **DAFT.ie**  
+  - Just listings.
+  - Verification issues with users and properties.
+  
+The goal is to create a solution that covers the entire life cycle of property management and rental, with a focus on transparency, streamlined communication, and ease of use.
+
+## Idea generation technique
+**SCAMPER METHOD - DAFT**
+
+- **Substitute:**  
+  Replace external communication (emails) with internal messaging through an in-app chat feature.  
+  Substitute Daft's "Email" button with a "Message" button, allowing landlords and tenants to communicate directly within the app.
+
+- **Combine:**  
+  Combine property listings with full management tools, including rent payment, maintenance requests, and document handling.
+
+## Evaluating candidate ideas using the criteria specified
+After considering the criteria, the best candidate idea is a full-featured property management app that handles everything from initial listing and tenant application to lease management, rent collection, maintenance requests, and renewal or end-of-tenancy processes.
+
+## Questions & Answers
+Write a 1-line answer to each of the following questions regarding your idea:
+ - **What is the idea for your product or service?**
+   A one-stop-shop app for landlords and tenants to manage property rentals, communication, and documentation.
+
+ - **What is the relevance to the original problem?**  
+   It addresses the lack of transparency, communication, and streamlined processes in property management.
+
+ - **What is the novelty compared to existing solutions?**  
+   The app provides full life-cycle management for landlords and tenants, unlike existing platforms which only handle listings or partial aspects of the rental process.
+
+ - **What is the value it provides to the customer?**  
+   Easier property management, increased transparency, streamlined communication, and compliance with regulations.
+
+ - **Who are the target customers?**  
+   Landlords and tenants in the residential rental market.
+
+ - **Who pays for it?**  
+   Landlords, who pay for the service to manage their properties more efficiently.