diff --git a/year4/semester1/CT436: Advanced Professional Skills/notes/CT436-Notes.pdf b/year4/semester1/CT436: Advanced Professional Skills/notes/CT436-Notes.pdf index f770db08..2ea26c05 100644 Binary files a/year4/semester1/CT436: Advanced Professional Skills/notes/CT436-Notes.pdf and b/year4/semester1/CT436: Advanced Professional Skills/notes/CT436-Notes.pdf differ diff --git a/year4/semester1/CT436: Advanced Professional Skills/notes/CT436-Notes.tex b/year4/semester1/CT436: Advanced Professional Skills/notes/CT436-Notes.tex index 6d85714e..97af7aa1 100644 --- a/year4/semester1/CT436: Advanced Professional Skills/notes/CT436-Notes.tex +++ b/year4/semester1/CT436: Advanced Professional Skills/notes/CT436-Notes.tex @@ -22,6 +22,7 @@ \pagestyle{fancy} \usepackage{microtype} % Slightly tweak font spacing for aesthetics +\usepackage{multicol} \usepackage[english]{babel} % Language hyphenation and typographical rules \usepackage{xcolor} \definecolor{linkblue}{RGB}{0, 64, 128} @@ -97,5 +98,140 @@ \pagenumbering{arabic} \section{Introduction} +\subsection{Lecturer Contact Information} +\begin{itemize} + \item Dr. Owen Molloy (\href{mailto://owen.molloy@universityofgalway.ie}{\texttt{owen.molloy@universityofgalway.ie}} +\end{itemize} + +\subsection{Group Project} +\begin{itemize} + \item Groups of 3 -- 5. + \item Work on an idea that your team is excited about. + \item Take the ideation \& team formation phase very seriously: it can greatly determine your experience + within the class. + \item If you find that your idea hits a dead-end, do not be afraid to pivot mid-way through the semester. +\end{itemize} + +Each team will maintain an online portfolio documenting their journey \& linking with or containing their deliverables: +\begin{multicols}{2} +\begin{itemize} + \item Idea generation. + \item Market segmentation / analysis. + \item End-user profiling. + \item Customer persona. + \item Lifecycle use case. + \item Quantified value proposition. + \item Product brochure. + \item Business model canvas / business plan. + \item Video (which will be submitted to EI Student Entrepreneur Awards). +\end{itemize} +\end{multicols} + +\section{Innovation} +\textbf{Innovation} consists of using new technology \& new ways of thinking to add value to an existing idea or +product and to make substantial changes in society. +Innovation = Invention $\times$ Commercialisation. + +\subsection{Four Misinterpretations of Innovation} +\begin{enumerate} + \item \textbf{Innovation $\neq$ Invention}: An invention is a creative idea while an innovation makes that idea + feasible and turns it into a product or service that satisfies the customer's needs. + + \item \textbf{Innovation $\neq$ New Products and/or Services}: Innovation has rightly been associated with many + cases of new product development. + However, innovation can concern other new developments such as new markets or new marketing methods. + + \item \textbf{Innovation $\neq$ Original}: Innovation often builds on old existing ideas \& resources. + + \item \textbf{Innovation $\neq$ One-Off Inspiration}: Unlike the one sudden flash of inspiration, innovation + is a gradual process that takes place over a period of time (or incubation). +\end{enumerate} + +\subsection{Sources of Innovation} +Innovators are generally attentive to changes which give them clues to what opportunities may come in future. +Would-be innovators must also go out and look, ask, \& listen. +Above all, innovation is \textit{work} rather than \textit{genius}. +It requires knowledge, it requires focus, and it often requires integrity. + +\begin{figure}[H] + \centering + \includegraphics[width=0.6\textwidth]{images/druckers_sources_of_innovation.png} + \caption{Drucker's Sources of Innovation} +\end{figure} + +\subsection{Types of Innovation} +\begin{itemize} + \item \textbf{Invention:} Totally new product, service, or process. + \item \textbf{Extension:} New use or different application of an already existing product, service, or process. + \item \textbf{Duplication:} Creative replication of an existing concept. + \item \textbf{Synthesis:} Combination of existing concepts \& factors into a new formulation or use. +\end{itemize} + +\section{Entrepreneurship} +\textbf{Entrepreneurship} is the formation of a new venture that produces a product or offering that creates some value to +make it economically sustainable. +It has the ability to improve standards of living \& create wealth. +\\\\ +In contemporary markets, entrepreneurs act as innovators or developers who identify \& capture opportunities, transform +the opportunities into merchandisable concepts, create value through multiple stakeholders \& resources, and take risks +while seeking rewards for their ventures \& efforts. + +\subsection{What do you need to start a successful new venture?} +\begin{enumerate} + \item Idea. + \item Team. + \item Process. +\end{enumerate} + +Good entrepreneurial business ideas are: +\begin{enumerate} + \item \textbf{Market-Driven:} + \begin{itemize} + \item Solve a problem. + \item Find a market need. + \item Customer-focused, not product-driven. + \item Targets an identified sizeable market segment. + \end{itemize} + \item \textbf{Feasible:} + \begin{itemize} + \item Attractive: there is a demand. + \item Achievable: it can be done. + \item Durable: it lasts. + \item Value-Creating: it is worth something. + \item Safe. + \item Affordable. + \end{itemize} + \item \textbf{Unique:} + \begin{itemize} + \item Faster/Better/Cheaper. + \item Differentiated (vs. commodity). + \end{itemize} + \item \textbf{Fundable:} + \begin{itemize} + \item Revenue stream. + \item Management risk. + \item Sustainable: market exists with frequency of purchase. + \item Scaleable or replicable. + \item Barriers to entry. + \item Growth potential. + \item Product pipeline. + \item Exit plan. + \item Innovative. + \end{itemize} + \item \textbf{Innovative:} + \begin{itemize} + \item Invention: totally new product/service/process. + \item Extension: new use or different application of an already existing product/service/process. + \item Duplication: creating a replication of an existing concept. + \item Synthesis: combining existing concepts and/or factors into new formula for use. + \end{itemize} +\end{enumerate} + + + + + + + \end{document} diff --git a/year4/semester1/CT436: Advanced Professional Skills/notes/images/druckers_sources_of_innovation.png b/year4/semester1/CT436: Advanced Professional Skills/notes/images/druckers_sources_of_innovation.png new file mode 100644 index 00000000..78ea49d4 Binary files /dev/null and b/year4/semester1/CT436: Advanced Professional Skills/notes/images/druckers_sources_of_innovation.png differ diff --git a/year4/semester1/CT436: Advanced Professional Skills/slides/CT436-Week 1.pdf b/year4/semester1/CT436: Advanced Professional Skills/slides/CT436-Week 1.pdf new file mode 100644 index 00000000..79ffa822 Binary files /dev/null and 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